CategoriesCommunity News & Blog

LRE & Co Announces New Commercial Development in Medford, Oregon

Today, we announced plans for the Medford project, a new commercial development in Medford, Oregon. This marks the company’s ongoing growth and expansion into the Oregon market over recent years.

Located along Crater Lake Highway (Highway 62) in the Tower Business Park, the Medford project will feature approximately 10,000 square feet of commercial space, including a 4,000-square-foot quick-service restaurant with a drive-through and a 6,000-square-foot multi-tenant retail building with a drive-thru.

“We’re thrilled to introduce the Medford project to Southern Oregon,” said Akki Patel, CEO of LRE & Co. “This development reflects our commitment to creating quality commercial spaces that serve both businesses and the communities they’re part of. Medford’s strategic location and strong growth trajectory make it an ideal market for LRE & Co’s expansion beyond our traditional Northern California footprint.”

The development will include approximately 98 parking spaces, two drive-through facilities, and pedestrian-friendly design elements throughout the property. The site is strategically positioned along Crater Lake Highway to capitalize on strong traffic while remaining compatible with the surrounding business park.

LRE & Co is currently working through the city’s entitlement process, including Site Plan Review with the Medford Site Plan and Architectural Commission. Tenant announcements and construction timelines will be released as the project advances through the city’s approval process.

Habit BurgerHabit
CategoriesCommunity News & Blog

LRE & Co Brings Habit Burger & Grill to Ukiah: Major Restaurant Development Creates Local Jobs and Dining Destination

LRE & Co, a full-spectrum real estate development, asset management, construction, and hotel management firm, is pleased to announce the upcoming opening of a new Habit Burger & Grill location in Ukiah, California. The eagerly awaited restaurant will transform a former Denny’s site through a comprehensive renovation, creating jobs and providing the community with a premier dining experience.

The project has received full approval from local authorities, with the Design Review Board and Minor Site Development Permit secured in March 2025. After a thorough review of construction documents, LRE & Co is now moving forward with final preparations for construction, with groundbreaking anticipated by the end of 2025.

“We’re thrilled to bring Habit Burger & Grill’s exceptional dining experience to Ukiah,” said Akki Patel, CEO at LRE & Co. “This project reflects our dedication to investing in local communities and creating meaningful job opportunities for residents.”

The new Habit Burger & Grill location is expected to generate approximately 30-40 new jobs in the Ukiah area, ranging from entry-level roles to management positions. These jobs will offer competitive wages, growth opportunities, and comprehensive training programs that help local workers develop valuable skills.

The restaurant development also signifies a major investment in Ukiah’s commercial corridor, transforming an underutilized property into a vibrant community hub that will attract visitors and benefit other local businesses.

Habit Burger & Grill, the nation’s number one fast casual restaurant, is renowned for its award-winning Charburgers and made-to-order approach. It serves a full menu of flame-grilled burgers, fresh salads, and hand-cut fries. Founded in Santa Barbara in 1969, the chain has earned a loyal following across California for its commitment to fresh, high-quality ingredients.

“The Habit Burger & Grill has established a reputation for top-notch food quality and excellent customer service,” noted Akki Patel, CEO of LRE & Co. “We’re confident that Ukiah residents will welcome this new dining choice that strikes the right balance of quality, value, and convenience.”

The renovation project highlights LRE & Co’s commitment to sustainable growth and community revitalization. By refurbishing an existing building rather than constructing a new one, the project employs an environmentally friendly approach to expansion while preserving the character of Ukiah’s business district.

The company has worked closely with local officials throughout the approval process to ensure the project meets community standards and promotes the area’s economic growth goals.

With construction documents nearing final approval and the selection of a general contractor underway, the project is well-prepared for a strong start to construction in late 2025.

LRE & Co will announce the official opening date once construction milestones are reached. The company looks forward to celebrating this significant addition to Ukiah’s dining and business scene.

CategoriesCommunity

Wendy’s Signs On as Newest Tenants in New Mixed-Use Destination ‘University Square’ in Rocklin

ROCKLIN, Calif. — LRE & Companies, a real estate development, asset management, and hotel management company, has announced that Wendy’s will be part of its plans for “University Square,” a 10-acre mixed-use development at the intersection of Sunset Boulevard and University Avenue. This marks LRE’s first project in Rocklin and second in Placer County, offering new opportunities for retailers in a growing community.

“We are thrilled to welcome Wendy’s to University Square,” said Akki Patel, CEO of LRE & Companies. “This addition reflects our commitment to bringing top-tier dining options to Rocklin while creating jobs and supporting economic growth in the area.”

Wendy’s will be part of the retail component of the development, which includes more than 20,000 square feet of retail space and 5,000 square feet designated for additional quick-service restaurants with drive-thru options.

Located near Estia Rocklin, a build-to-rent townhome community with 181 units, University Square is also across the street from William Jessup University and in proximity to the 8,497-acre Sunset Area development, which includes plans for a future California State University, Sacramento, and Sierra College campus.

LRE & Companies is currently reviewing letters of intent from additional tenants for the remaining retail spaces. The project is expected to be completed by the end of 2025, providing a vibrant new retail and hospitality hub for the community.

About LRE & Co.
LRE & Co. is a family-owned real estate development and construction company based in San Rafael, California. Since its founding in 1999, the company has established itself as a leader in commercial real estate, with a diverse portfolio that includes partnerships with national hotel brands, franchise restaurants, and innovative developments across Northern California and northwest Nevada. With a focus on agility, community impact, and a deep connection to its heritage, LRE & Co. remains committed to creating value for the communities it serves.
For more information, please visit https://lrecompanies.com or call (415) 491-1500.

CategoriesCommunity

2025: The Year of Experiences Redefining Real Estate and Hospitality

In 2025, consumer preferences are shifting significantly, with a pronounced emphasis on experiences over material possessions. This evolution is reshaping industries, particularly commercial real estate, hospitality, and the culinary sector, as they adapt to meet the growing demand for immersive and communal experiences.

The Experiential Economy Takes Center Stage

The modern consumer, especially within Generation Z, is prioritizing sensory-rich experiences that offer personal fulfillment and social connection. This trend is evident in the increasing popularity of functional foods marketed as tools for optimization and self-care, as well as the normalization of non-alcoholic beverages among the sober-curious generation. Comfort foods are being redefined, with ‘chaos cakes’ and edible décor gaining traction. These developments highlight a broader cultural shift towards valuing experiences that engage multiple senses and provide a sense of community.

Implications for Commercial Real Estate and Hospitality

This experiential shift is driving significant changes in the commercial real estate and hospitality sectors:

  • Mixed-Use Developments: There’s a growing demand for spaces that seamlessly blend living, working, and leisure. Developments that integrate residential units with retail, dining, and entertainment options are becoming increasingly popular, catering to consumers’ desire for convenience and community.
  • Experiential Retail: Traditional retail spaces are evolving into immersive environments where consumers can engage with brands on a deeper level. This includes interactive showrooms, pop-up experiences, and venues that combine shopping with entertainment and dining.
  • Hospitality Innovations: Hotels and restaurants are focusing on creating unique, personalized experiences. This includes the rise of private, home-like accommodations that offer autonomy and informality, as well as dining experiences that tell a story or provide a cultural connection.

The Rise of Food-Centric Experiences

Culinary experiences are at the forefront of this experiential shift:

  • Gastronomic Adventures: There’s an increasing demand for unique dining settings, such as underwater restaurants or exotic locations, offering diners memorable and social media-worthy experiences.
  • Cultural and Story-Driven Cuisine: Diners are seeking deeper connections to their meals, favoring food that tells a story or reflects cultural heritage. This trend is leading to the popularity of restaurants that offer personal narratives behind their dishes.
  • Functional and Sustainable Foods: There’s a growing interest in foods that offer health benefits and are produced sustainably. This includes the rise of functional beverages, plant-based options, and locally sourced ingredients.

Supporting Statistics

Recent reports indicate that consumers are reallocating their spending towards experiences that offer value, sustainability, and cultural relevance. This shift is evident in the success of premium grocery brands and experiential dining options, which have become new ‘splurge’ items for aspirational consumers.

The global experiential market is projected to continue its growth trajectory, with sectors like experiential retail and hospitality innovations leading the way. This growth is driven by consumers’ increasing desire for personalized and meaningful experiences over material goods.

The year 2025 marks a pivotal moment where experiences eclipse material possessions in consumer priorities. For commercial real estate developers, this presents a unique opportunity to innovate and create spaces that cater to the experiential desires of modern consumers. By focusing on mixed-use developments, experiential retail, and food-centric experiences, developers can meet the evolving demands of the market and contribute to the creation of vibrant, community-focused environments.

Sources

Vogue Business – ‘6 Food Trends Fashion Needs to Know About in 2025’ https://www.voguebusiness.com/story/fashion/6-food-trends-fashion-needs-to-know-about-in-2025

Condé Nast Traveler – ‘The Biggest Travel Trends to Expect in 2025’ https://www.cntraveler.com/story/the-biggest-travel-trends-to-expect-in-2025

Food & Wine – ‘Restaurant Trends to Look Forward to in 2025, According to Chefs’ https://www.foodandwine.com/2025-restaurant-trends-chefs-8765609

BGSF – ‘2025 Real Estate Forecast: Key Opportunities for Commercial and Multifamily Properties’ https://www.bgsf.com/post/2025-real-estate-forecast-key-opportunities-for-commercial-and-multifamily-properties

CategoriesCommunity News & Blog

Wingstop Location Opens in Eureka, Inspires Overnight Campouts

Excellent news, fried chicken lovers! Humboldt County’s first Wingstop opened today in Eureka — and it’s already packed to the brim.

Wingstop, a fast-food joint founded in 1994, has expanded aggressively. They’ve opened over 500 new locations worldwide the last two years and started the process of opening a Eureka location in 2023.

Located on Broadway street, it’s open from 11 a.m. to midnight every day.

At noon today, barely an hour after opening, every parking spot in the lot (which Wingstop shares with a new Starbucks, at 2411 Broadway Street) was filled and the line inside to order food was backed up almost to the door. Most customers were waiting anywhere from 20 minutes to 45 minutes for their orders, but everyone waiting outside said they expected that to be the case and they didn’t fault the staff for that.

For some eager Wingstop fanatics, the wait has been excruciating. One employee of a nearby business (who asked to be left unnamed) said she talked to people who had camped outside of the Wingstop overnight.

One customer waiting for his 20-piece boneless wing special, local man Reuben Davis, said he tried to eat at Wingstop every time he was out of town and he was excited when he heard there would be a location opening up in Eureka.

“It’s nice to have a fried chicken place that’s semi-decent,” Davis said. “It’s nice to have another option here.”

Kai Lund, another local waiting on 50 wings to share with their friends, said they moved up from Wingstop-heavy Southern California when they were younger. They were overjoyed when they heard one was coming to Eureka.

“It was like I got my childhood back,” Lund said.

Lund says the main thing they like about Wingstop is the quality of their boneless wings and their customer service.

The demand for Wingstop, at least during today’s frenzy, was overwhelming the delicate ecosystem of the Starbucks-Wingstop alliance. People were parking in any available space, legal or not, and were whipping through the Starbucks drive-through to get back on the street. A Starbucks employee coloring in a sign asking people not to do that wasn’t too mad, though.

“It’s Wingstop!” she said. “It’s Wingstop in Humboldt. People need it.”

CategoriesCommunity

Chipotle has arrived!

The corner of the merging 101s at 9th Street is no longer a vacant lot.

LRE & Companies, Real Estate Development and Construction, with lots of employees’ smiles and happy faces, announces the opening of the Chipotle Mexican Grill in Crescent City

The City hosted a ribbon- cutting ceremony, Tuesday afternoon christening the official Grand Opening of Chipotle, Crescent City which joins 3400 other Chipotle(s)  across the United States and around the globe.

LRE CEO Akki Patel shared his enthusiasm when he stated, “ LRE &  Companies is committed to building strong communities through strategic partnerships with cities and iconic brands. We are excited to have developed this project which will not only bring fresh and convenient dining options to Crescent City and Del Norte residents but also contribute to the local economy by creating g jobs and attracting more foot traffic to the area.”

City Councilors, Mayor Blake Inscore, City Manager Eric Wier, Fire Chief Kevin Carey and other high-ranking staff inaugurated the “soft opening” in preparation for helping create a a new hub for visitors And residents alike.

Patel expressed his gratitude,  working closely with the City and Chipotle to “…create a space that positively impacts the local economy and community well-being. “

And the food items were pretty damn good, too.

CategoriesCommunity

Roseville Junction developers call for muralists, art to surround Fieldwork Brewing Co.

A rendering shows the planned Social Connection area of the new Roseville Junction development. Developers issued an open call for muralists to submit artwork that will surround the space. LRE & Co.

Developers of Roseville Junction, a future entertainment and eats “destination,” are looking for artists to paint murals under the theme of “the Vibrancy of Northern California.”

Open walls for murals will be on the sides of shipping containers that surround a beer garden and venue for food and beverage vendors, developers said in a news release. That area makes up the “Social Connection” space of Roseville Junction, which is set to be anchored by locally founded Fieldwork Brewing Company.

Developer LRE & Co. said muralists will have until Aug. 1 to submit their proposals or coordinate an in-person delivery by emailing info@lrecompanies.com. The winning artist is set to receive a stipend.

“We know there is a lot of talent in the region and we cannot wait to see what concepts we get back,” Akki Patel, LRE & Co. CEO, said in the release. “This space will be all about community, and there is no other way to celebrate that then through storytelling murals.”

Roseville Junction, at 290 Conference Center Drive, was designed to house pickleball courts, two hotels, restaurants and a music venue, all adjacent to the Westfield Galleria mall and Highway 65. Social Connection is also meant to host concerts, according to the news release.

Nine pickleball courts are set to open early next year, Electric Pickle’s second location, which will be accompanied by an indoor-outdoor bar and lawn space for gatherings.

Two hotels with a total capacity of 250 guests are planned to be added by Hyatt and Hyatt House Roseville in 2026, and project partners behind Social Connection are negotiating with bar operators to add a bar space to the Roseville Junction.

Set to open at the end of 2025, developers hope Social Connection’s 20,000-square-foot space will be surrounded by murals that act as a “colorful backdrop” to the community gathering area.

“We need an artist who can represent and tell the story of Northern California, Placer County and the City of Roseville through art,” Patel said in an email. “Our region is truly one of the best and most unique places to live and raise a family. It has a lot of history, and we want to showcase it through this art form.”

Photo by Scott Blake on Unsplash
CategoriesCommunity

California Dreamin’: In Conversation with Akki Patel

I recently had the pleasure of sitting down for a Q&A on California’s commercial real estate, my experience in the industry, and perspectives on where we are and where we’re headed. I hope this contributes to the ongoing dialogue in our industry and throughout the state.

In the dynamic arena of California’s commercial real estate, where dreams collide with daunting realities, Akki Patel emerges as a beacon of resilience and hope for agents, developers, and community members alike. Amidst the high stakes and bureaucratic mazes, Patel, a visionary entrepreneur from the Bay Area, shares his insights on thriving in this demanding landscape. Join us as we uncover the secrets to transforming California’s challenges into lucrative opportunities, turning adversity into adventure and success.

Can you give us an overview of your experience in the real estate sector, particularly in California?

For nearly 25 years, I’ve been immersed in the world of Commercial Real Estate, building both properties and communities as the founder and CEO of LRE & Companies. Based in San Rafael, California, we’ve brought to life 25 diverse commercial projects across the Bay Area and beyond. Drawing from our deep roots in California’s real estate scene, we’ve ventured into Nevada with ease, driven by our passion for growth and community enrichment.

What are some of the unique challenges you’ve faced as a real estate developer and investor specifically in California?

California is one of the nation’s strongest economies, comparable to that of an independent country. But navigating its landscape definitely presents unique challenges. As a developer, I’ve encountered significant development risks due to some cities’ reluctance to embrace opportunities as readily as those in other states. The regulatory environment and high cost of living in California pose unique challenges, ones that may not suit every investor.

Tell us more about the current regulatory environment for real estate development in California. How would you describe it?

A wild ride is the easiest way to describe it! It’s a complex and evolving landscape. We have strict environmental regulations like the California Environmental Quality Act (CEQA), numerous zoning laws, restrictions, and land use regulations that significantly shape development opportunities.

What impact have zoning laws and building regulations had on your projects in the state?

The first thing we have to think about is entitlements, which is more commonly referred to as red tape. That’s the first step in the process. Obtaining entitlements can be a complex and time-consuming process, involving endless negotiations with various government agencies and community stakeholders. You could buy a piece of land and never obtain the necessary entitlements, leaving you with land you can’t develop. That can be a big risk for CRE investors and developers. Many cities are seeking developments in hospitality, housing, and retail, which benefit the community economically through job creation and increased tax revenue, but they don’t always make it easy to cut the red tape.

What are some of the biggest hurdles you’ve encountered in obtaining permits and approvals for your projects in California?

Time is always against us in real estate — and it’s a race we can’t afford to lose. You’ve got to strike when the opportunity’s hot, predicting how the economy will look once your project’s complete. Zoning laws are like a puzzle you have to solve before you can even think about building anything — whether it’s multifamily homes or a drive-thru. But getting through all the red tape can take forever. In California, it can be anywhere from two or more years before a project is turn-key. Imagine trying to turn farmland into commercial space — it’s a marathon, not a sprint. Some cities are more business-friendly, but the bureaucratic grind slows everything down. So, when it comes to the biggest hurdles in getting permits and approvals for California projects, time is the big villain, dragging out the process and testing our patience and grit every step of the way.

Have you experienced any challenges related to environmental regulations and compliance in California? If so, how have you navigated them?

The first thing that comes to mind is definitely the state’s CEQA. It’s what I would call a necessary evil. On one hand, it’s a crucial tool for protecting the environment and ensuring sustainable development. But on the other hand, it adds layers of complexity and delays to our projects. It’s like trying to navigate a maze blindfolded; you know it’s there to guide you, but it often feels like it’s slowing you down more than helping. I do appreciate the intent behind CEQA, but as a developer it’s definitely one of the tougher hurdles we have to clear in California.

California is known for its high cost of living. How does this affect the real estate market and your investment strategies?

California’s renowned for its high cost of living, and it’s a significant factor shaping the real estate market and our investment strategies. While the Golden State offers unparalleled quality of life and cultural diversity, it comes at a steep price. As entrepreneurs and investors, we feel the pinch of inflated expenses, which have surged over the past decade. This reality influences our approach to real estate investment, forcing us to adapt and innovate. We’re constantly assessing market conditions and exploring niche opportunities to stay ahead of the game. Despite the challenges, California remains an attractive investment destination — but success demands grit and savvy navigation of this ever-evolving and sometimes unforgiving landscape.

How do tax policies in California impact your investment decisions and overall profitability?

Well, there is a thing we call the Sunshine Tax. That’s why we are in California, and everyone else who isn’t, wants to be in California. It’s a great state to be in, considering the quality of life, cultural diversity, and extracurricular activities California offers us, right? But it all comes at a high cost. When it comes to tax policies in California, they play a significant role in shaping our investment decisions and overall profitability as commercial real estate investors and developers. The state’s tax landscape directly impacts our bottom line, influencing everything from property acquisition to operating expenses and eventual returns on investment. We must carefully evaluate tax implications, including property taxes, income taxes, and capital gains taxes, as they are crucial aspects of our decision-making process as we strive to maximize profitability and mitigate financial risks in the dynamic real estate market.

Are there any specific regions or cities in California that you find particularly challenging or rewarding to invest in? Why?

Every city has challenges and rewards, regardless of where it is located. We do a tremendous amount of work in Greater Sacramento, the North Bay, and coastal communities, which come with unique challenges. However, I feel that certain cities have done a much better job in terms of their strategic development plans, bringing more businesses into their cities, which creates more jobs and really grows their economic prosperity.

Can you speak a little about the labor costs or shortages in the construction industry in California?

In California, labor costs are a big deal, especially in construction. They’re usually higher than the national average, which can really hike up your project expenses. It’s tough to find skilled workers, especially when the residential market is booming. Even in places like Sacramento, where it’s a bit easier, the struggle is real. And let’s not forget about the high capital and entitlement costs — those add up too. When you’re trying to make a project pencil out, every penny counts. When labor costs are high, it can really throw a curveball into your plans and complicate things even more.

In your opinion, what reforms or changes could improve the business environment for real estate developers and investors in California?

One straightforward solution would be to streamline the entitlement process, allowing projects to be entitled more swiftly. By reducing the time it takes for projects to move through the review and approval stages, we could significantly expedite development timelines. This simple step could provide substantial benefits, enabling developers to take on more projects and assume manageable risks while maintaining the quality of their work. Ultimately, prioritizing efficiency in the entitlement process would be a win-win for developers and communities alike.

What advice would you give to other developers and investors looking to enter or expand their presence in the California real estate market?

If you’ve never ventured into California, brace yourself — it’s quite the journey. It’s no walk in the park to get things done in this state. That’s why many local developers have thrived — they’ve mastered the intricacies after many attempts and many failures. At LRE & Companies, we excel in navigating entitlements and seeing projects through to completion. But it’s crucial to understand that success here requires a unique mindset and considerable time and effort. Simply coming in and expecting to build something overnight won’t cut it. Your dreams will definitely be dashed. California is a long game.

Looking ahead, what trends do you foresee shaping the future of the real estate sector in California?

Looking ahead, I anticipate several key trends shaping the future of the real estate sector in California. One trend is the increasing popularity of micro-unit builds, which offer a strategic approach to maximizing density while minimizing footprint. That’s a win-win for both developers and residents seeking affordability and efficiency.

Also, with the prevalence of high labor costs in California, we are likely to see new innovations to reduce labor dependency in construction. More automation technologies and modular construction methods will usher in the use of prefabricated buildings, with shorter start to finish build times — we are already seeing the start of that now!

Basically, these new trends are just common-sense solutions to the challenges we face in California’s real estate market. It’s all about being efficient, keeping costs down, and being able to roll with the punches as things change here in this challenging but great state!

CategoriesCommunity

Placer County Gets it Right on Workforce Housing

Placer County recently relaunched its Workforce Housing Preservation Program to assist teachers, service workers and other members of the local workforce to purchase homes and stay rooted in the North Lake Tahoe community.

The county program provides workers up to $150,000 towards the purchase of a home, which would then be deed restricted for 55 years to ensure that only qualified local workers can reside in it.

Kudos to Placer County for its bold and innovative approach in addressing one of the most critical issues facing California – affordable housing for local workforces.

According to the California Budget & Police Center, “The lack of affordable housing increases economic insecurity among California families and also creates challenges for California employers striving to retain and recruit workers. Housing affordability is a problem throughout the state when housing costs are compared to incomes, and the Californians who are most affected by the housing affordability crisis are renters and households with the lowest incomes.”

It is a problem that I have witnessed first-hand. My company, LRE & Companies, often works within smaller municipalities as a real estate investor and developer. We identify a need within a community and manage the development process with input from local governments, businesses and citizens. One of our most recent projects was “University Square,” a 10-acre mixed-use development project in the Placer County city of Rocklin.

We like to think that our projects can benefit and be enjoyed by people from different socioeconomic backgrounds, but that is not always the case. Judging from what I have seen from our worksites, many of the workers who help construct our projects often do not own houses in the community, or they might be commuting long distances from other counties.

They are often priced out of the community that they are helping to build. Another issue is attracting a workforce once the projects are complete. Ideally, these jobs would go to local residents—but if the workers cannot afford to live there, this isn’t always possible. Meaning more commuters, which also impacts our environment.

The California Department of Housing and Community Development lists the following reasons for the state’s housing crisis: not enough housing being built; increased inequality and lack of opportunities; too much of people’s incomes going toward rent; fewer people being homeowners; disproportionate number of Californians experiencing homelessness; many people facing multiple barriers – beyond just coast – in trying to find an affordable place to live. The Placer County program tackles the issue head on. The county gives eligible homebuyers up to 16% of a home’s purchase price, or up to $150,000, that can be applied toward a down payment or home improvement. The deed restriction of 55 years auto-renews each time the house is sold, and homes can only be sold to qualified local workers. The goal is to create a secondary market of local worker housing.

The program does not have income caps for applicants and can reduce mortgage payments for North Lake Tahoe employees by hundreds of dollars per month, according to the county. Perhaps the most important aspect of the program is that the funds disbursed by the county to homebuyers do not have to be paid back.

Placer County is not providing charity. It is investing in its communities, preserving the middle class and making sure its resident families will grow, thrive and contribute to the growth of their county.

We need more of these types of programs up and down the state. All of California must prioritize affordable workforce housing.

Akki Patel is founder and CEO of LRE & Companies. LRE is comprised of number affiliated entities that has been operating for 21 years in Northern California. The holdings of LRE & Cos are comprised of hotels, franchise restaurants, franchisor for national brand and commercial real estate portfolio.

CategoriesCommunity

Akki Patel On How To Successfully Ride The Emotional Highs & Lows Of Being An Entrepreneur

“Build yourself a strong team and enjoy the people you’re surrounded with.”

Being a founder, entrepreneur, or a business owner can have many exciting and thrilling moments. But it is also punctuated with periods of doubt, slump, and anxiety. So how does one successfully and healthily ride the highs and lows of Entrepreneurship? In this series, called “How To Successfully Ride The Emotional Highs & Lows Of Being An Entrepreneur” we are talking to successful entrepreneurs who can share stories from their experiences. I had the pleasure of interviewing Akki Patel.

Akki Patel is the Founder and CEO of LRE & Companies and has been in the real estate industry for more than two decades.

Thank you so much for joining us in this interview series! In your opinion, were you a natural born entrepreneur or did you develop that aptitude later on? Can you explain what you mean?

I was born a serial entrepreneur. I come from a long line of business-minded individuals who paved their own ways in their industries, and I grew up witnessing the challenges and rewards of that life. I always knew that one day I would be in the same position.

Was there somebody in your life who inspired or helped you to start your journey with your business? Can you share a story with us?

I attribute who I am and the business I am in to my father. I always enjoyed real estate as a child. I knew all the mid-developers in the city I grew up in because my father was in the business. I was fascinated by designs and buildings and the fact that from a simple canvas, the ground, you can build a building, then design comes in and the community aspect. At 15 or 16 years old I would go to open houses. The creative aspect and the actual building are inspiring to me. When I came back to the United States from India, I was staying with my uncle, who received publications for hotels. I would go through them and I would call all the brokers for the listings. I was 16 years old.

What do you think makes your company stand out? Can you share a story?

Our focus sits at the intersection of real estate, hospitality and retail, and our success is built on a foundation of strong relationships and partnerships. Our relationships with cities and retail brands are unique to us; we are creative, out-of-the box thinkers and those things set us apart. Anyone can put a rectangle on the dirt. But our project in Roseville Junction, for example, exemplifies how we can bring about unique uses of space with a mix of retail and hotels. We know where the great spaces are and we can build something that contributes to the community, economically and socially.

You are a successful business leader. Which three character traits do you think were most instrumental to your success? Can you please share a story or example for each?

  1. Work ethic. You have to work a lot harder than anyone else in the office to survive in this competitive market.
  2. Knowing my niche. You’ve got to know your audience and clients and figure out the connection between what you do and what they need.
  3. I am a perpetual student. I understand that even after 25 years I still have a lot to learn.

Often leaders are asked to share the best advice they received. But let’s reverse the question. Can you share a story about advice you’ve received that you now wish you never followed?

I was warned not to pursue the company and that it would fail, and not to buy in a certain market because it would be a bad investment. In both cases, I moved ahead. My company now continues to see growth, and the markets I was told to stay away from turned out to be great investments.

Which tips would you recommend to your colleagues in your industry to help them create a work culture in which employees thrive and do not “burn out” or get overwhelmed?

Burnout is always a risk in this in the real estate industry. You have to go in with the understanding and mental preparation to face a fast-paced industry, but you will go through cycles. The most effective tool against burnout is to have fun and be passionate about what you do. For me, it’s a joy to see a project transform from a patch of land to a thriving gathering place for communities, going to restaurants, hotels, and just enjoying a place that was once nothing but dirt. Find what gives you pleasure in what you’re doing; otherwise it will always feel like a grind.

What are the most common mistakes you have seen CEOs & founders make when they start a business? What can be done to avoid those errors?

Some people start ambitious from Day 1 without having the right people and thinking they know everything. One of the most common and worst mistakes you can make is not having the right team in place and not recognizing that you don’t know everything. Our success is based on the fact that we have a great team and that everyone brings their own level of expertise and perspective.

Ok fantastic. Thank you for those excellent insights. Let’s now shift to the main focus of our interview about How to Successfully Ride The Emotional Highs & Lows Of Being An Entrepreneur.

The journey of an entrepreneur is never easy — in fact, it is filled with many challenges, failures, and setbacks. But there are also many joys, thrills and celebrations. The key is to find balance and awareness. The highs should be celebrated and leveraged to boost morale, market your success, and grow your company, but the next day it is back to work. The lows should be leveraged as teaching moments. Sure, mistakes and struggles do not define you, but they can help shape you in a positive way if you use them as lessons. Lastly, know that the highs nor the lows are temporary, so you must keep your eye on your goals and remain steady.

This might be intuitive, but I think it will be very useful to specifically articulate it. Can you describe to our readers why no matter how successful you are as an entrepreneur, you will always have fairly dramatic highs and lows? Particularly, can you help explain why this is different from someone with a “regular job”?

With a steady job comes a steady income and the ability to reapply yourself the next day. As an entrepreneur, you are taking a risk every single day, with people and families depending on your success. If you make a mistake, it can significantly impact a lot more people than it would in a regular job. Because of this, the stress level as an entrepreneur is significantly higher. You might have taken 25 years to build something that can be lost in a second.

Do you feel comfortable sharing a story from your own experience about how you felt unusually high and excited as a result of your business? We would love to hear it.

Every day I wake up I am excited and thrilled — and that is not an exaggeration. Building and touching real estate. Fills me with an extreme high because every day we have an opportunity to create something out of nothing. I see this as trying to solve puzzle and putting the pieces together — that’s the most exciting part. When I see patch of dirt become a thriving space for communities to gather, I feel an enormous sense of reward.

Do you feel comfortable sharing a story from your own experience about how you felt unusually low, and vulnerable as a result of your business? We would love to hear it.

The saying goes that it’s always lonely at the top, and there is truth to that statement. Even though you’re surrounded by friends and colleagues, when things aren’t working out, you carry that weight on shoulders alone, as the leader.

Based on your experience can you tell us what you did to bounce back?

First, I am fortunate to come from a wonderful family, so I have a strong support system. Second, I began working at the age of 15, so I learned very early on that I had to be more resilient than the average person — there is no one out there who will cry for you when your dreams of starting a business go bust. So I learned that when I got knocked down, I had to get up and keep working. You have to play the cards you’re dealt with or change how you’re playing them.

What are your “Five Things You Need To Successfully Ride The Emotional Highs & Lows Of Being An Entrepreneur”?

  1. Stay focused and stay present .
  2. Think about future not past; the present is what helps you.
  3. Find the right mentor or partner. In my case, this has been my wife, who is part of the company and is more pragmatic than I am.
  4. Build yourself a strong team and enjoy the people you’re surrounded with.
  5. Identify the positives and the opportunities in everything.

We are living during challenging times and resilience is critical during times like these. How would you define resilience? What do you believe are the characteristics or traits of resilient people?

Resilience isn’t just about continuing the work when things go badly; it’s about having the determination to succeed, especially when things go badly. It’s having faith in yourself even when others may not. This takes courage, passion, and grit.

Did you have any experiences growing up that have contributed to building your resiliency? Would you mind sharing a story?

When you start career at very young age on your own you just don’t know anything else:

I started very early in life, having started my business at just 19 years old. So I faced a lot of skepticism, a lot people who doubted that I knew what I was doing. For a young man, that can be extremely discouraging, but I dig deep and used their skepticism as an incentive to keep going. There is no greater motivator than wanting to prove people wrong. You have to bet on yourself!

In your opinion, do you tend to keep a positive attitude during difficult situations? What helps you to do so?

Yes, keeping a positive attitude is my North Star. Bad times are momentary, unless you allow it to end your pursuit.

Can you help articulate why a leader’s positive attitude can have a positive impact both on their clients and their team? Please share a story or example if you can.

As the leader, you set the tone. If you’re constantly discouraged, upset and have a defeatist attitude then your team and their work will reflect that. When a member of my team is faced with something challenging, I always change the perspective to one of opportunity. We can always find a way to make something work, even if it’s hard. When you approach everything with a positive attitude, your team will start believing that anything is possible.

Ok. Super. We are nearly done. What is your favorite inspirational quote that motivates you to pursue greatness? Can you share a story about how it was relevant to you in your own life?

If you can’t change the cards you’re dealt, change how you play your hand.”

How can our readers further follow you online?

Akkipatel.net

Lrecompanies.com

This was very inspiring. Thank you so much for the time you spent with this. We wish you continued success and good health!

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(415) 491 – 1500

4302 Redwood Hwy Suite 200

San Rafael, CA 94903

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info@lrecompanies.com

Get in touch

phone

(415) 491 – 1500

4302 Redwood Hwy Suite 200

San Rafael, CA 94903

email

info@lrecompanies.com

about us

The LRE & Co is a family organization that has been in real estate development, construction and the food and beverage businesses since 1999. It has been present in major markets throughout northern California and northwest Nevada.

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