CategoriesNews & Blog

Akki Patel On How To Successfully Ride The Emotional Highs & Lows Of Being An Entrepreneur

“Build yourself a strong team and enjoy the people you’re surrounded with.”

Being a founder, entrepreneur, or a business owner can have many exciting and thrilling moments. But it is also punctuated with periods of doubt, slump, and anxiety. So how does one successfully and healthily ride the highs and lows of Entrepreneurship? In this series, called “How To Successfully Ride The Emotional Highs & Lows Of Being An Entrepreneur” we are talking to successful entrepreneurs who can share stories from their experiences. I had the pleasure of interviewing Akki Patel.

Akki Patel is the Founder and CEO of LRE & Companies and has been in the real estate industry for more than two decades.

Thank you so much for joining us in this interview series! In your opinion, were you a natural born entrepreneur or did you develop that aptitude later on? Can you explain what you mean?

I was born a serial entrepreneur. I come from a long line of business-minded individuals who paved their own ways in their industries, and I grew up witnessing the challenges and rewards of that life. I always knew that one day I would be in the same position.

Was there somebody in your life who inspired or helped you to start your journey with your business? Can you share a story with us?

I attribute who I am and the business I am in to my father. I always enjoyed real estate as a child. I knew all the mid-developers in the city I grew up in because my father was in the business. I was fascinated by designs and buildings and the fact that from a simple canvas, the ground, you can build a building, then design comes in and the community aspect. At 15 or 16 years old I would go to open houses. The creative aspect and the actual building are inspiring to me. When I came back to the United States from India, I was staying with my uncle, who received publications for hotels. I would go through them and I would call all the brokers for the listings. I was 16 years old.

What do you think makes your company stand out? Can you share a story?

Our focus sits at the intersection of real estate, hospitality and retail, and our success is built on a foundation of strong relationships and partnerships. Our relationships with cities and retail brands are unique to us; we are creative, out-of-the box thinkers and those things set us apart. Anyone can put a rectangle on the dirt. But our project in Roseville Junction, for example, exemplifies how we can bring about unique uses of space with a mix of retail and hotels. We know where the great spaces are and we can build something that contributes to the community, economically and socially.

You are a successful business leader. Which three character traits do you think were most instrumental to your success? Can you please share a story or example for each?

  1. Work ethic. You have to work a lot harder than anyone else in the office to survive in this competitive market.
  2. Knowing my niche. You’ve got to know your audience and clients and figure out the connection between what you do and what they need.
  3. I am a perpetual student. I understand that even after 25 years I still have a lot to learn.

Often leaders are asked to share the best advice they received. But let’s reverse the question. Can you share a story about advice you’ve received that you now wish you never followed?

I was warned not to pursue the company and that it would fail, and not to buy in a certain market because it would be a bad investment. In both cases, I moved ahead. My company now continues to see growth, and the markets I was told to stay away from turned out to be great investments.

Which tips would you recommend to your colleagues in your industry to help them create a work culture in which employees thrive and do not “burn out” or get overwhelmed?

Burnout is always a risk in this in the real estate industry. You have to go in with the understanding and mental preparation to face a fast-paced industry, but you will go through cycles. The most effective tool against burnout is to have fun and be passionate about what you do. For me, it’s a joy to see a project transform from a patch of land to a thriving gathering place for communities, going to restaurants, hotels, and just enjoying a place that was once nothing but dirt. Find what gives you pleasure in what you’re doing; otherwise it will always feel like a grind.

What are the most common mistakes you have seen CEOs & founders make when they start a business? What can be done to avoid those errors?

Some people start ambitious from Day 1 without having the right people and thinking they know everything. One of the most common and worst mistakes you can make is not having the right team in place and not recognizing that you don’t know everything. Our success is based on the fact that we have a great team and that everyone brings their own level of expertise and perspective.

Ok fantastic. Thank you for those excellent insights. Let’s now shift to the main focus of our interview about How to Successfully Ride The Emotional Highs & Lows Of Being An Entrepreneur.

The journey of an entrepreneur is never easy — in fact, it is filled with many challenges, failures, and setbacks. But there are also many joys, thrills and celebrations. The key is to find balance and awareness. The highs should be celebrated and leveraged to boost morale, market your success, and grow your company, but the next day it is back to work. The lows should be leveraged as teaching moments. Sure, mistakes and struggles do not define you, but they can help shape you in a positive way if you use them as lessons. Lastly, know that the highs nor the lows are temporary, so you must keep your eye on your goals and remain steady.

This might be intuitive, but I think it will be very useful to specifically articulate it. Can you describe to our readers why no matter how successful you are as an entrepreneur, you will always have fairly dramatic highs and lows? Particularly, can you help explain why this is different from someone with a “regular job”?

With a steady job comes a steady income and the ability to reapply yourself the next day. As an entrepreneur, you are taking a risk every single day, with people and families depending on your success. If you make a mistake, it can significantly impact a lot more people than it would in a regular job. Because of this, the stress level as an entrepreneur is significantly higher. You might have taken 25 years to build something that can be lost in a second.

Do you feel comfortable sharing a story from your own experience about how you felt unusually high and excited as a result of your business? We would love to hear it.

Every day I wake up I am excited and thrilled — and that is not an exaggeration. Building and touching real estate. Fills me with an extreme high because every day we have an opportunity to create something out of nothing. I see this as trying to solve puzzle and putting the pieces together — that’s the most exciting part. When I see patch of dirt become a thriving space for communities to gather, I feel an enormous sense of reward.

Do you feel comfortable sharing a story from your own experience about how you felt unusually low, and vulnerable as a result of your business? We would love to hear it.

The saying goes that it’s always lonely at the top, and there is truth to that statement. Even though you’re surrounded by friends and colleagues, when things aren’t working out, you carry that weight on shoulders alone, as the leader.

Based on your experience can you tell us what you did to bounce back?

First, I am fortunate to come from a wonderful family, so I have a strong support system. Second, I began working at the age of 15, so I learned very early on that I had to be more resilient than the average person — there is no one out there who will cry for you when your dreams of starting a business go bust. So I learned that when I got knocked down, I had to get up and keep working. You have to play the cards you’re dealt with or change how you’re playing them.

What are your “Five Things You Need To Successfully Ride The Emotional Highs & Lows Of Being An Entrepreneur”?

  1. Stay focused and stay present .
  2. Think about future not past; the present is what helps you.
  3. Find the right mentor or partner. In my case, this has been my wife, who is part of the company and is more pragmatic than I am.
  4. Build yourself a strong team and enjoy the people you’re surrounded with.
  5. Identify the positives and the opportunities in everything.

We are living during challenging times and resilience is critical during times like these. How would you define resilience? What do you believe are the characteristics or traits of resilient people?

Resilience isn’t just about continuing the work when things go badly; it’s about having the determination to succeed, especially when things go badly. It’s having faith in yourself even when others may not. This takes courage, passion, and grit.

Did you have any experiences growing up that have contributed to building your resiliency? Would you mind sharing a story?

When you start career at very young age on your own you just don’t know anything else:

I started very early in life, having started my business at just 19 years old. So I faced a lot of skepticism, a lot people who doubted that I knew what I was doing. For a young man, that can be extremely discouraging, but I dig deep and used their skepticism as an incentive to keep going. There is no greater motivator than wanting to prove people wrong. You have to bet on yourself!

In your opinion, do you tend to keep a positive attitude during difficult situations? What helps you to do so?

Yes, keeping a positive attitude is my North Star. Bad times are momentary, unless you allow it to end your pursuit.

Can you help articulate why a leader’s positive attitude can have a positive impact both on their clients and their team? Please share a story or example if you can.

As the leader, you set the tone. If you’re constantly discouraged, upset and have a defeatist attitude then your team and their work will reflect that. When a member of my team is faced with something challenging, I always change the perspective to one of opportunity. We can always find a way to make something work, even if it’s hard. When you approach everything with a positive attitude, your team will start believing that anything is possible.

Ok. Super. We are nearly done. What is your favorite inspirational quote that motivates you to pursue greatness? Can you share a story about how it was relevant to you in your own life?

If you can’t change the cards you’re dealt, change how you play your hand.”

How can our readers further follow you online?

Akkipatel.net

Lrecompanies.com

This was very inspiring. Thank you so much for the time you spent with this. We wish you continued success and good health!

CategoriesNews & Blog

ROCKLIN CITY COUNCIL APPROVES NEW MIXED-USE DESTINATION ‘UNIVERSITY SQUARE’

Vote Followed by 10-day Appeal Period with No Objections

Rocklin, Calif. – LRE & Companies, a full spectrum real estate development, asset manager, construction, and hotel management company, announces that it has received approval from the City of Rocklin to move forward with its plans for “University Square”-a 10-acre mixed-use development project at the intersection of Sunset Boulevard and University Avenue.

University Square is the developer’s first project in Rocklin and second in Placer County, and will provide great opportunities for retailers in this growing community. The project is scheduled to be completed by the end of 2025.

RESOLUTIONS ADOPTED

During the Feb. 13, 2024, City Council meeting, the Council moved to adopt the following resolutions of the City Council of the City of Rocklin:

  1. Approving a Design Review of University Square; and
  2. Approving a Conditional Use Permit for University Square.

The meeting was followed by a 10-day appeal period, during which time there were no objections raised by the public.

RETAIL, RESTAURANTS AND MORE…

The site will have more than 20,000 square feet of retail space and 5,000 square feet of space for quick service restaurants with drive-thrus; a 123-room Hilton Garden Inn; a 10,000 square-foot daycare center; a 3,700-square-foot convenience store; and a car wash. Circle K, a convenience store and gas station chain offering a wide variety of products, will be 3,700 square feet and also sit on a site. University Square has lined up some exciting tenants, with leases to be finalized in coming weeks.

“The City of Rocklin has been an amazing partner and we could not be more thrilled and honored to get the green light for this project,” says Akki Patel, CEO of LRE & Companies.

“UNIVERSITY SQUARE IS ANOTHER EXAMPLE OF US FOLLOWING THROUGH WITH OUR APPROACH OF DEVELOPING AT DYNAMIC INTERSECTIONS IN GROWING MARKETS WE HAVE IDENTIFIED OVER THE YEARS AS A DEVELOPER ON THE WEST COAST.”

Akki Patel, CEO of LRE & Companies

ADJACENT TO TOWNHOME COMMUNITY

The project is adjacent to Estia at Rocklin, a build-to-rent townhome community with 181 units, and located across the street from William Jessup University, a private Christian university with more than 3,000 students. It is also just east of the 8,497-acre Sunset Area development, whose plan is centered around a new California State University, Sacramento and Sierra College campus.

BECOME A TENANT

Currently, LRE & Companies is reviewing letters of intent from interested tenants to fill the remaining spaces. Interested parties can contact Ariel Fox afox@rightsite.com. The project is scheduled to be completed by the end of 2025 and will be a retail hub complemented with hospitality components.

CategoriesNews & Blog

New European-style hotel opening in Sacramento blocks from Golden 1. How much a night?

A new hotel is moving into Sacramento — and this one comes with a continental breakfast.

AC Hotels by Marriott will unlock the doors to its newest project, AC Hotel Sacramento, in March at 905 Seventh St. in downtown Sacramento, according to a news release.

“We couldn’t be more excited to expand into California’s Capital City and welcome business and leisure travelers,” said Zuzana Strouhalova, general manager with AC Hotel Sacramento.

“The hotel’s location is ideal for everyone who chooses to visit the great city of Sacramento… there’s something for every visitor just minutes away from AC Hotel Sacramento,” she said in a news release.

In an email on Thursday, spokeswoman Stephanie Brown with the Marriott brand said the building has been in the works for roughly three years and under construction for the past 18 months.

“Every moment has been designed, refined, crafted and considered to create a comfortable, elegant and unobtrusive experience,” she added.

Here’s how much it costs to stay the night at AC Hotel in downtown Sacramento, as well as what to expect when you settle into your room.

HOW MUCH DOES NEW DOWNTOWN HOTEL COST A NIGHT?

The sleek eight-story hotel — in walking distance from the Golden 1 Center, SAFE Credit Union Convention Center and the Old Sacramento waterfront — features 179 rooms.

Brown said rooms start at $172 per night.

There is no flat rate, meaning prices are based on the market.

The hotel is designed for both locals and travelers, AC Hotels said, from its food and drinks to its “thoughtful” amenities.

Slices of meat and bread served at AC Hotels by Marriott. The lodging chain will open a new location at 905 7th St. in downtown Sacramento in March 2024. Anne Ousey AC Hotels by Marriott

WHAT ARE THE AMENITIES AT AC HOTEL SACRAMENTO?

The hotel features free wifi, “flexible” workstations, digital check-in, a laundry facility, a fitness center and pet-friendly accommodations, according to a news release.

The gym has stair climbers, rowing machines, treadmills and strength-training equipment.

“The brand focuses on details and experiences that genuinely matter to provide a seamless, intuitive experience that lets travelers live life by design, not by default,” the lodging company wrote on its website.

The AC Kitchen serves an “elevated” continental breakfast for $23 a person. The menu includes muesli, a breakfast cereal with dried fruits, sliced meats and cheeses, pastries, egg tarts, yogurts, coffee, fruit and croissants.

The AC Lounge is a workspace during the day and a hangout spot at night with signature cocktails and local brews.

The menu highlights Spanish-style cuisine with dishes such as patatas bravas, fried potatoes drizzled with spicy red sauce and tortilla española, an omelet stuffed with potatoes and onion.

A coffee drink served at AC Hotels by Marriott. The lodging chain will open a new location at 905 7th St. in downtown Sacramento in March 2024. AC Hotels by Marriott

WHAT DO THE ROOMS LOOK LIKE? The rooms exude sophistication, AC Hotels said, from the sleek furniture to the curated artwork. WHEN WILL THE HOTEL OPEN? AC Hotel Sacramento will open in early March.

WHEN WILL THE HOTEL OPEN? AC Hotel Sacramento will open in early March.

Get Directions to this location on Google Maps

CategoriesNews & Blog

LRE & Co., American Hospitality Break Ground on Roseville Junction Mixed-Use Development in Roseville, California

ROSEVILLE, CALIF. — LRE & Co. and American Hospitality Services have broken ground on Roseville Junction, a mixed-use development at 290 Conference Center Drive in Roseville, a suburb northeast of Sacramento.

Functioning as a sports and entertainment complex in Placer County, Roseville Junction will include two select-service hotels, three restaurants, an outdoor gathering place and The Electric Pickle, which will offer a bocce ball court, 10 pickleball courts and dining venues.

Caption by Hyatt Roseville will feature 112 rooms and suites, a fitness center, meeting facilities and a reimagined hotel lobby with an on-site restaurant and beverage venue, an all-day café, market and bar with a lounge and social space. Hyatt House Roseville will offer 126 rooms, including studios and one-bedroom suites, public spaces, workout spaces and a rooftop bar.

CategoriesNews & Blog

ROSEVILLE JUNCTION HOLDS GROUNDBREAKING FOR FUTURE FAMILY-FRIENDLY DESTINATION AND GATHERING PLACE

LRE & Company and American Hospitality Services kick off New Year with groundbreaking

Roseville, Calif. – LRE & Companies, a full spectrum real estate development, asset manager, construction, and hotel management company, in partnership with the American Hospitality Services, announces the groundbreaking ceremony for its highly anticipated project, Roseville Junction.

The event took place Thursday, January 11 at the project site: 290 Conference Center Drive, adjacent to the Galleria Mall and Highway 65. The event was attended by Roseville Mayor Bruce Houdesheldt, Economic Development Manager Wayne Wiley, Roseville City Council members, and community leaders.

HIGHLY ANTICIPATED PROJECT

“I’m thrilled that we can start 2024 with a green light to move forward, signaling to the community that this will be the future home of something amazing,” says Akki Patel, CEO of LRE & Companies.

“THE CITY OF ROSEVILLE HAS BEEN AN AMAZING PARTNER THROUGHOUT THE PROCESS, AND WE ARE GRATEFUL TO BE PART OF THIS GROWING COMMUNITY.”

Akki Patel, CEO of LRE & Companies

PHASE 1

“We’re grateful that the Roseville Planning Commission approved the Roseville Junction Hotels, clearing the way for this Phase 1 groundbreaking of our project,” adds Rohit Ranchhod, President and CEO of American Hospitality Services. “We look forward to its completion and having this space serve as a family-friendly gathering place for locals and visitors.”

The groundbreaking event provided an opportunity for the community to witness the beginning of a new era. Attendees engaged with the project’s visionaries and contributed to the excitement surrounding this transformative initiative.

“ONE-OF-A-KIND BEER GARDEN”

A core highlight of the site will be “Social Connection”-a one-of-a-kind beer garden that will feature a variety of food and beverage venues for locals and tourists. Already signed on as an anchor tenant will be Fieldwork Brewing Company, a popular brewery in Northern California. Roseville Junction’s strategic location adjacent to the Galleria Mall and Highway 65amplifies its significance within the community. The project is poised to offer a seamless blend of entertainment and hospitality, creating a dynamic destination that caters to diverse interests.

“It’s great to see the progress we’re making,” says Victor Chiang, VP, development, LRE & Companies. “When we first assessed the site, the first thing we noticed was its outstanding location. It’s centrally situated amongst so much amazing retail, including Westfield Galleria, The Fountains and Creekside Town Center. With so much retail surrounding us, there’s plenty of opportunity to attract shoppers from all over. Roseville Junction is the perfect place for them to connect and gather, enjoy the California sunshine, grab a bite to eat and raise a glass.”

HYATT HOTELS

Roseville Junction will function as a sports and entertainment complex in Placer County. The new mixed-use development will include two select-service hotels – Caption by Hyatt Roseville and Hyatt House Roseville, which were recently approved by Roseville’s Planning Commission.

Caption by Hyatt Roseville will consist of 122 rooms and suites, a fitness center, meeting facilities and a reimagined hotel lobby that will include an onsite F&B venue, an all-day café, market and bar with a lounge and social space. Meant for accommodations for short- and long-term stays, Hyatt House Roseville will feature 126 rooms, including studios and one-bedroom suites, public spaces, workout spaces and a rooftop bar.

THE ELECTRIC PICKLE

The Electric Pickle, Roseville Junction’s entertainment and sports complex, will comprise a bocce ball court and 10 pickleball courts, along with dining venues. Roseville Junction will include three restaurants, currently under negotiation, and an outdoor gathering space. The mixed-use development will also include multiple dining venues.

“As Roseville Junction breaks ground, LRE & Co. along with American Hospitality Services, Inc. invite the community to join in celebrating the progress and possibilities that lie ahead,” says Patel. “This event marks the realization of a vision that will shape the city’s future, creating an enduring legacy for generations to come.”

CategoriesNews & Blog

Roseville sports and entertainment complex breaks ground near Galleria

ROSEVILLE, Calif. — A new sports and entertainment complex in Roseville broke ground Thursday near the Westfield Galleria.

The project, Roseville Junction, is an entertainment destination that will include hotels, restaurants, pickleball courts, a beer garden and more, according to project developer LRE & Companies.

“I’m thrilled that we can start 2024 with a green light to move forward, signaling to the community that this will be the future home of something amazing,” said Akki Patel, CEO of LRE & Companies, in a press release. “The city of Roseville has been an amazing partner throughout the process, and we are grateful to be part of this growing community.”

Roseville Junction is located at 290 Conference Center Drive next to Highway 65 and near a popular shopping destination.

“It’s great to see the progress we’re making,” said Victor Chiang, VP of development at LRE & Companies, in a statement. “When we first assessed the site, the first thing we noticed was its outstanding location. It’s centrally situated amongst so much amazing retail, including Westfield Galleria, The Fountains and Creekside Town Center. With so much retail surrounding us, there’s plenty of opportunity to attract shoppers from all over. Roseville Junction is the perfect place for them to connect and gather, enjoy the California sunshine, grab a bite to eat and raise a glass.”

LRE & Companies previously told ABC10 that Electric Pickle and Social Connection will be the first two projects to be built. Electric Pickle is an entertainment complex with 10 pickleball courts, a bocce ball court and dining venues.

What will be in Roseville Junction?

Electric Pickle

Electric Pickle is an entertainment complex with pickleball courts along with a two-story restaurant and bar. The approximately 8,000-square-foot venue is set to have 10 pickleball courts, a bocce ball court and dining venues.

Hotels 

Caption by Hyatt Roseville and Hyatt House Roseville are the planned hotels with about 250 total rooms.

Caption by Hyatt Roseville will have 122 rooms and suites, a fitness center, meeting facilities and more. There will also be a food and beverage service, an all-day café, a market and a bar. Hyatt House Roseville will have 126 rooms meant for short and long-term stays and includes workout spaces and a rooftop bar.

Caption by Hyatt Roseville and Hyatt House Roseville is targeted for late 2025 or early 2026, LRE & Companies previously told ABC10.

Restaurants

The three restaurants in Roseville Junction are under negotiation, according to LRE & Companies. There will also be an outdoor gathering space.

Social Connection 

Social Connection is a beer garden anchored by Fieldwork Brewing Company. According to LRE & Companies, the beer garden will feature a variety of food and beverage venues.

CategoriesNews & Blog

Habit Burger to open its first mobile pickup lane

Editor’s note: This article has been update with The Habit Burger’s total drive-thru restaurants. 

Dive Brief:

  • The Habit Burger will open its first restaurant with a mobile pickup lane on Dec. 13 in Garden Grove, California, the company said in a press release this week.
  • The 2,800-square-foot restaurant will provide dine-in, takeout and delivery in addition to mobile pickup. The restaurant also offers self-serve kiosks for ordering.
  • The company said the mobile pickup lane is expected to “offer a faster, on-demand service, enhancing the efficiency and convenience of the drive-thru experience.”

______________________________________________________________

Dive Insight:

Habit Burger joins a growing cohort of fast casual restaurants to add mobile pickup lanes, including Chipotle, which started adding these lanes in 2019, Sweetgreen and Cava. Shake Shack has also been adding drive-thrus to its system, and had 21 company-operated drive-thru restaurants open at the end of the third quarter. Habit Burger offers traditional drive-thrus at 96 units, so this marks a shift in its off-premise strategy.

Mobile pickup lanes can dramatically decrease wait times. Chipotle, for example, boasts pickup times of around 30 seconds, which is far faster than a traditional drive-thru. Because Habit Burger typically cooks burgers to order, it has long been plagued by long waits of six to eight minutes, or more depending on the line.

Habit Burger added 33 gross new units last year, a 10% year-over-year increase. As of Q3 2023, the company had grown to 369 units compared to 341 in the year-ago quarter, according to an SEC filing. A majority (85%) of its units are company-owned. The move toward mobile pickup lanes could help support this ongoing growth. The chain reported negative same-store sales of 5% last quarter, and despite growing system sales by 4% and units by 8%, the brand’s operating loss was $2 million.

The company brought on new leadership this year with a new CEO and its first-ever global CMO. Leadership has been focusing on building strong unit-level economics, Yum Brands CEO David Gibbs said during the company’s November earnings call. The team is also working on creating a “cost-effective packaging range designed for off-premise occasions, along with a new prototype store to optimize CapEx and pre-opening costs,” Gibbs said. The chain also launched its first everyday value platform in November, Simple Crafts, for a limited time.

“We have tremendous confidence in the long-term prospects of this brand and are encouraged by the improvements that the team is making to deliver success in the future,” Gibbs said.

CategoriesNews & Blog

Groundbreaking for Roseville Junction project to start in a couple of weeks, developer says

ROSEVILLE, Calif — Groundbreaking is set to start in a couple of weeks for the Roseville Junction project, according to LRE & Companies, the developer of the project.

The Roseville Junction project is set to be a hospitality destination located at 290 Conference Center Drive, according to the city of Roseville.

According to LRE & Companies, Electric Pickle and Social Connection will be the first two projects to be built. Electric Pickle is an entertainment complex with pickleball courts along with a two-story restaurant and bar.

Paul Frederick, the creator and owner of Electric Pickle said construction on Electric Pickle is set to start in spring 2024.

“Like everything in construction and especially permitting, everything takes longer. We are hoping to be in construction this coming spring. Very excited to bring Electric Pickle to the Roseville community,” Frederick told ABC10.

Besides Electric Pickle, the Roseville Junction project is set to include a beer garden as well as hotels and restaurants. A 20,000-square-foot outdoor venue is also planned for the project. It would have an open area planned for concerts, events and small festivals.

“This being an El Niño year makes it difficult to project the construction timeline,” according to LRE & Companies.

The target is to be vertical before spring 2024 for Social Connection, which is a beer garden anchored by Fieldwork Brewing Company. The Hyatt Caption and Hyatt House are targeted for late 2025 or early 2026, according to LRE & companies.

Credit: LRE & Companies

Credit: LRE & Companies

CategoriesNews & Blog

Habit Burger planned for Eureka Gateway

Another burger joint is coming to Eureka.

The Habit Burger Grill is the newest addition for the Eureka Gateway, LRE an Cos. announced Friday. It will be located at 1905 Fifth Street.

A new Starbucks will also be part of the Gateway project, the company announced earlier this year. LRE is also working on a Wingstop location on Broadway.

A release from the company noted Habit is “Known for its signature Charburgers and unparalleled fast-casual dining experience.”

“One of the greatest things about this project has been our partnerships,” says Akki Patel, CEO of LRE & Cos. “Our partnership with the city of Eureka and, of course, our partnership with Habit Burger. As a loyal consumer myself, I’m especially excited about the addition of this restaurant.”

The Habit Burger Grill will occupy the 2,400-square-foot space with a drive-thru.

LRE is currently working in partnership with the city of Eureka on the design phase of the project.

CategoriesNews & Blog

Roseville Junction Project to break ground before end of 2023

A portion of the Roseville Junction project is nearing completion with a groundbreaking planned before 2023 ends, according to LRE & Companies CEO Akki Patel in a LinkedIn post.

The Roseville Junction project will be an “entertainment and hospitality destination” located near 290 Conference Center Drive, neighboring the existing Westfield Galleria Mall and Highway 65, according to the City of Roseville website.

The project was approved at a previous Roseville City Council meeting in 2020. The previously city-owned land was purchased for $4.8 million by LRE & Companies and went toward Roseville’s Strategic Improvement Fund.

The project aligns with Roseville’s desire for growth, according to City of Roseville Economic Development Director Melissa Anguiano.

“Roseville continues to grow into a regional destination that’s attracting businesses and visitors,” she said. “The addition of Roseville Junction provides even more amenities, which are important to strengthening our economy and workforce.”

With the recent pickleball craze in the Placer area, it’s no surprise the project is set to include a complex with nine pickleball courts called Electric Pickle. The Roseville location will be the second national Electric Pickle. The two-story complex will include an indoor-outdoor bar and restaurant and a lawn for gatherings and live music. The complex is estimated to open next summer.

A brewery and beer garden are other amenities planned for a summer 2024 opening. Fieldwork Brewing is a craft brewery originally founded in Berkeley and has numerous locations, including Sacramento. The 20,000-square-foot outdoor venue near the brewery is planned to host concerts, artisan events and other small festivals.

The project will likely become a tourist hotspot, considering its close location to the ever-growing Westfield Galleria Mall. Two Hyatt hotels are planned for the project.

More businesses will be able to join the project in the future. Any businesses interested can contact Economic Development at EconomicDevelopment@roseville.ca.us.

Get in touch

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(415) 491 – 1500

4302 Redwood Hwy Suite 200

San Rafael, CA 94903

email

info@lrecompanies.com

Get in touch

phone

(415) 491 – 1500

4302 Redwood Hwy Suite 200

San Rafael, CA 94903

email

info@lrecompanies.com

about us

The LRE & Co is a family organization that has been in real estate development, construction and the food and beverage businesses since 1999. It has been present in major markets throughout northern California and northwest Nevada.

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