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Drive-Thrus Are Having a Moment. Here’s Why That’s About More Than Convenience.

By LRE Companies,

The drive-thru lane has been a fixture of American life since the 1940s. For most of that history, it was treated as a functional afterthought, a concession to car-centric suburbs, a way to move customers through without seating them. Unglamorous. Utilitarian. Taken for granted.

That’s changing fast. Today, the drive-thru isn’t just surviving in the age of delivery apps and digital-first dining; it’s being reinvented from the ground up. For those watching where capital, technology, and consumer behavior converge, the drive-thru’s renaissance is one of the most consequential developments in commercial real estate and food service right now.

The Numbers Tell a Compelling Story

Start with the fundamentals. The U.S. QSR industry was valued at $289.68 billion in 2024, with over 50% of revenue coming through drive-thru lanes. More strikingly, drive-thru services account for approximately 75% of quick-service restaurant profits, a figure that has made the format indispensable to operators managing tight margins amid inflation.

The broader off-premises trend reinforces this. Digital ordering and delivery have grown at 300% the rate of dine-in since 2014. Today, 52% of consumers, rising to 67% of millennials and 63% of Gen Z, say ordering takeout is an essential part of their lifestyle. That’s not a trend. That’s a structural shift in how Americans eat.

For freestanding drive-thru-only units, the economics are particularly striking. According to QSR Magazine’s 2025 Drive-Thru Report, these properties averaged $9.227 million in median annual sales in 2024. In a single-tenant net lease context, that level of per-square-foot revenue is exceptionally hard to find elsewhere in retail.

Architecture as Strategy

What’s most telling about the drive-thru moment isn’t the volume; it’s how seriously brands are treating the physical design of the lane. The humble speaker box and single-lane window are being replaced by purpose-built environments that look more like engineering projects than restaurant upgrades.

Taco Bell’s “Defy” concept in Brooklyn Park, Minnesota, is perhaps the most dramatic example. The two-story structure completely separates the kitchen from the drive-thru lanes, delivering orders to customers via a proprietary vertical lift system. Four lanes, dedicated to mobile orders, third-party delivery pickups, and on-site customers, are designed to achieve service times of 2 minutes or less. This isn’t an iteration. It’s a complete rethinking of what a restaurant can be.

Chick-fil-A has introduced its own version of this ambition with the “Elevated Drive-Thru” concept, launched in late summer 2024. The design places the kitchen above four ground-level lanes and uses a conveyor system to deliver food downward to waiting vehicles. It’s a solution to the brand’s perennial challenge: Chick-fil-A is among the slowest drive-thrus in the industry by measured service time, yet it consistently posts some of the highest per-unit sales volumes in the entire QSR space. Its locations average over $9.3 million in annual sales, with some units surpassing $19 million.

These architectural innovations aren’t happening because brands have money to burn. They’re happening because the drive-thru lane is now seen as a competitive moat, something worth building around, not just retrofitting.

AI Moves In

If the physical transformation of the drive-thru is striking, the technological transformation is even more significant. Artificial intelligence has moved from pilot programs to large-scale deployment among the industry’s largest operators.

Taco Bell has deployed voice AI ordering at hundreds of U.S. locations, with the technology already installed in more than 100 units across 13 states by mid-2024. Yum! Brands: Taco Bell’s parent, which also owns KFC and Pizza Hut, announced a partnership with NVIDIA in early 2025 to use computer vision to analyze drive-thru traffic patterns and improve real-time staffing decisions. The goal is a fully integrated digital ecosystem in which every touchpoint, from loyalty programs to kitchen operations, operates in coordination.

McDonald’s has deployed AI-powered outdoor digital menu boards at 12,000 drive-thru locations, using dynamic pricing and personalization to optimize upsells and reduce dwell time. Restaurant Brands International reported a 33% increase in promoted-item sales and a 38% rise in overall sales tied to its digital board rollout at Tim Hortons.

The throughput implications are significant. When AI reduces order errors, speeds service, and anticipates demand, the revenue-per-lane calculus improves dramatically. As revenue-per-lane improves, the real estate underlying that lane becomes more valuable.

What This Means for Real Estate Investors

The evolution of the drive-thru has direct consequences for how these properties should be evaluated and underwritten.

First, format matters more than it used to. A freestanding drive-thru-only unit, especially one designed around multi-lane architecture and digital integration, is fundamentally different from a traditional inline fast-food location. It commands premium attention in acquisitions because it is operationally superior, harder to replicate, and typically associated with longer initial lease terms.

Second, the tenant quality driving this transformation is investable. The brands most aggressively upgrading their drive-thru infrastructure are precisely the operators investors want on long-term net leases: investment-grade credits, sophisticated franchisees with strong unit economics, and brands that are actively investing in the future of their physical footprints rather than winding them down.

Third, the format aligns with what net lease investors prize most. Fast-casual and QSR drive-thru formats continue to attract capital in the net lease market, supported by strong brand performance and operational efficiency, drawing both private investors, who accounted for 47% of acquisitions in early 2025, and a resurgent wave of international capital.

The Bigger Takeaway

The drive-thru’s moment isn’t really about convenience. Convenience is table stakes; every restaurant format is optimizing for it now. What the drive-thru’s reinvention signals is something larger: that the physical restaurant, well designed and intelligently operated, still has an enormous role to play in how Americans consume food.

The brands and investors who understand this, seeing the drive-thru lane not as a legacy asset but as a technology platform anchored in real estate, are the ones building durable competitive advantages.

The lane is just the beginning.

CategoriesCommunity

From Silicon Slopes to Salad Bowls: How Utah’s Tech Boom Is Reshaping the Fast-Casual Market

By LRE Companies,

There’s a quiet revolution unfolding along the Wasatch Front, and it goes well beyond code and capital. Utah, long known for its outdoor recreation, strong family culture, and homegrown work ethic, has spent the past decade building one of the most impressive technology ecosystems in the United States. The region stretching from Salt Lake City to Provo has earned the nickname that stuck: Silicon Slopes.

But what happens to a food market when a state rapidly fills with highly educated, health-conscious, digitally native workers earning above-average salaries? It upgrades fast.

The fast-casual restaurant sector in Utah is being fundamentally transformed by the same demographic wave that is fueling its tech economy. For investors, developers, and restaurateurs who are paying attention, the opportunity is significant.

Silicon Slopes by the Numbers

To understand the food story, you first need to appreciate the scale of Utah’s tech transformation. The state led the nation in 2024 with a 4.5% real GDP growth rate, more than double the national average of 2.8%, and its nominal GDP surpassed $300 billion for the first time. Utah’s tech sector alone contributes nearly 10% of state GDP and, within the Salt Lake metro area, employs 34% more tech professionals per capita than the national average. The state is projected to add more than 50,000 new tech jobs by 2026. Companies such as Qualtrics, Domo, Pluralsight, and Ancestry are headquartered here. Adobe, Microsoft, and Goldman Sachs have established major operations along the corridor, and Adobe alone employs 2,000 people in Lehi, with room to grow to 3,000.

The result is a workforce that skews young, educated, and increasingly affluent. Utah’s median age is just 32 years, the youngest of any U.S. state, and the population surpassed 3.5 million in 2024, adding over 50,000 new residents in a single year. The region’s under-35 population, a demographic that drives disproportionate restaurant spending, is growing faster than in nearly any comparable metro in the West. Median tech wages in Utah sit at $77,492, roughly 82% above the state’s median across all occupations, giving this workforce substantial spending power.

These workers eat out often. They care deeply about sourcing ingredients. They expect digital convenience. And they’re more than willing to spend $14 on a grain bowl if the brand aligns with their values.

Fast casual, that sweet spot between fast-food efficiency and sit-down quality, is built for exactly this consumer.

The Salad Bowl Economy

Walk into any office park in Lehi, Draper, or downtown Salt Lake City around noon, and you’ll notice something. The lunch crowd isn’t heading to burger chains. Instead, they’re lining up at fast-casual concepts centered on clean proteins, global flavors, customizable bowls, and transparent supply chains.

Utah has seen explosive growth in fast-casual brands that cater precisely to this appetite. Local concepts such as Swig, Cubby’s, and Guru’s Cafe have built cult-like followings by understanding their market intimately. National players, including Cava, Sweetgreen, and Mendocino Farms, have identified Utah as a high-priority expansion market, and for good reason.

The demographics virtually guarantee success for well-executed concepts. Nationally, the U.S. fast-casual market reached approximately $48.5 billion in 2025 and is projected to nearly double to $90 billion by 2035, growing at a 6.4% CAGR. Over 63% of millennials and Gen Z consumers prefer customizable meals, and 76% of urban consumers now prefer healthier quick-service options over traditional fast food. Utah’s young, health-oriented population, with disposable income and a strong preference for experiences over things, is the archetypal fast-casual customer. Add Utah’s notably high birth rate and family-centric culture, and you have a market that values speed and quality simultaneously, exactly what fast casual delivers.

Digital Demand Is Reshaping the Physical Footprint

Tech workers don’t just change what they eat; they change how restaurants must operate. Utah’s tech-savvy consumer base has accelerated the adoption of digital ordering more than in many comparable markets. Nationally, over 68% of fast-casual transactions were initiated through online or mobile platforms as of mid-2024, with third-party delivery accounting for 49% of all orders. Mobile-first loyalty programs, third-party delivery integration, and app-based customization aren’t optional extras here; they’re table stakes.

This is directly affecting real estate. Fast-casual operators expanding into Utah are rethinking their physical footprints from the ground up. Smaller dining rooms. Dedicated pickup lanes and digital order staging areas. Ghost kitchen integrations in urban cores. Drive-thru models adapted for premium concepts that would once have been considered beneath their brand.

For commercial real estate professionals and investors, this evolution matters. The fast-casual properties being built and leased in Utah today look different from those of ten years ago, and they’re being underwritten differently as well.

What This Means for Real Estate

The intersection of tech-driven demographic growth and fast-casual expansion is creating real opportunity in Utah’s commercial property market. Utah’s economy is projected to add 330,000 jobs by 2033, a 13.4% increase, with Professional and Technical Services leading the way. Households are forecast to grow 2.4% annually, from 1.2 million to over 1.4 million by 2033. Retail corridors in Lehi, South Jordan, and Sugar House are seeing heightened demand from restaurant tenants, and landlords with well-located pads and end caps are in strong negotiating positions.

Fast-casual tenants, particularly those with national brand recognition and strong unit-level economics, are increasingly attractive to net lease investors for the same reasons QSR assets have long been favored: long lease terms, minimal landlord responsibilities, and creditworthy operators. As the fast-casual asset class matures, Utah is poised to be one of the country’s most compelling proving grounds.

The Bigger Picture

Utah’s story is ultimately about alignment. A state that attracts ambitious, health-conscious, digitally fluent workers naturally cultivates a food culture that mirrors those values. Silicon Slopes didn’t just build a tech hub; it created the conditions for a fast-casual renaissance.

For brands with the right concept and investors with the vision to follow demographic data, the path from Silicon Slopes to salad bowls isn’t a detour. It’s the whole point.

 

CategoriesCommunity News & Blog

Habit Burger finally opens in Eureka, bringing drive-thru bites and 50-plus jobs

By Veonna King,

EUREKA, Calif. — After what felt like an extra-long wait, Habit Burger has officially landed in Eureka—and it’s already serving up burgers and buzz.

The drive-thru restaurant opened its doors today on Fifth Street in Eureka, behind the old Starbucks. The menu includes a range of options, from burgers and chicken sandwiches to salads.

Beyond the food, the new location is also bringing new jobs to the area. “We want to be part of the Humboldt County community. We’ve hired over 50 folks from not just Eureka, but from the entire Humboldt community, from Rio Dell to Blue Lake and everywhere in between,” an operator for the new location said, Operator at Eureka’s Habit Burger, Alia Ganem.

The new location is open 10 a.m. to 10 p.m. Sunday through Thursday, and 10 a.m. to 11 p.m. Friday and Saturday.

It is located at 1917 5th St, Eureka, CA 95501

CategoriesCommunity News & Blog

LRE & Co Announces New Commercial Development in Medford, Oregon

By LRE Companies,

Today, we announced plans for the Medford project, a new commercial development in Medford, Oregon. This marks the company’s ongoing growth and expansion into the Oregon market over recent years.

Located along Crater Lake Highway (Highway 62) in the Tower Business Park, the Medford project will feature approximately 10,000 square feet of commercial space, including a 4,000-square-foot quick-service restaurant with a drive-through and a 6,000-square-foot multi-tenant retail building with a drive-thru.

“We’re thrilled to introduce the Medford project to Southern Oregon,” said Akki Patel, CEO of LRE & Co. “This development reflects our commitment to creating quality commercial spaces that serve both businesses and the communities they’re part of. Medford’s strategic location and strong growth trajectory make it an ideal market for LRE & Co’s expansion beyond our traditional Northern California footprint.”

The development will include approximately 98 parking spaces, two drive-through facilities, and pedestrian-friendly design elements throughout the property. The site is strategically positioned along Crater Lake Highway to capitalize on strong traffic while remaining compatible with the surrounding business park.

LRE & Co is currently working through the city’s entitlement process, including Site Plan Review with the Medford Site Plan and Architectural Commission. Tenant announcements and construction timelines will be released as the project advances through the city’s approval process.

Habit BurgerHabit
CategoriesCommunity News & Blog

LRE & Co Brings Habit Burger & Grill to Ukiah: Major Restaurant Development Creates Local Jobs and Dining Destination

By LRE Companies,

LRE & Co, a full-spectrum real estate development, asset management, construction, and hotel management firm, is pleased to announce the upcoming opening of a new Habit Burger & Grill location in Ukiah, California. The eagerly awaited restaurant will transform a former Denny’s site through a comprehensive renovation, creating jobs and providing the community with a premier dining experience.

The project has received full approval from local authorities, with the Design Review Board and Minor Site Development Permit secured in March 2025. After a thorough review of construction documents, LRE & Co is now moving forward with final preparations for construction, with groundbreaking anticipated by the end of 2025.

“We’re thrilled to bring Habit Burger & Grill’s exceptional dining experience to Ukiah,” said Akki Patel, CEO at LRE & Co. “This project reflects our dedication to investing in local communities and creating meaningful job opportunities for residents.”

The new Habit Burger & Grill location is expected to generate approximately 30-40 new jobs in the Ukiah area, ranging from entry-level roles to management positions. These jobs will offer competitive wages, growth opportunities, and comprehensive training programs that help local workers develop valuable skills.

The restaurant development also signifies a major investment in Ukiah’s commercial corridor, transforming an underutilized property into a vibrant community hub that will attract visitors and benefit other local businesses.

Habit Burger & Grill, the nation’s number one fast casual restaurant, is renowned for its award-winning Charburgers and made-to-order approach. It serves a full menu of flame-grilled burgers, fresh salads, and hand-cut fries. Founded in Santa Barbara in 1969, the chain has earned a loyal following across California for its commitment to fresh, high-quality ingredients.

“The Habit Burger & Grill has established a reputation for top-notch food quality and excellent customer service,” noted Akki Patel, CEO of LRE & Co. “We’re confident that Ukiah residents will welcome this new dining choice that strikes the right balance of quality, value, and convenience.”

The renovation project highlights LRE & Co’s commitment to sustainable growth and community revitalization. By refurbishing an existing building rather than constructing a new one, the project employs an environmentally friendly approach to expansion while preserving the character of Ukiah’s business district.

The company has worked closely with local officials throughout the approval process to ensure the project meets community standards and promotes the area’s economic growth goals.

With construction documents nearing final approval and the selection of a general contractor underway, the project is well-prepared for a strong start to construction in late 2025.

LRE & Co will announce the official opening date once construction milestones are reached. The company looks forward to celebrating this significant addition to Ukiah’s dining and business scene.

CategoriesCommunity

Wendy’s Signs On as Newest Tenants in New Mixed-Use Destination ‘University Square’ in Rocklin

By LRE Companies,

ROCKLIN, Calif. — LRE & Companies, a real estate development, asset management, and hotel management company, has announced that Wendy’s will be part of its plans for “University Square,” a 10-acre mixed-use development at the intersection of Sunset Boulevard and University Avenue. This marks LRE’s first project in Rocklin and second in Placer County, offering new opportunities for retailers in a growing community.

“We are thrilled to welcome Wendy’s to University Square,” said Akki Patel, CEO of LRE & Companies. “This addition reflects our commitment to bringing top-tier dining options to Rocklin while creating jobs and supporting economic growth in the area.”

Wendy’s will be part of the retail component of the development, which includes more than 20,000 square feet of retail space and 5,000 square feet designated for additional quick-service restaurants with drive-thru options.

Located near Estia Rocklin, a build-to-rent townhome community with 181 units, University Square is also across the street from William Jessup University and in proximity to the 8,497-acre Sunset Area development, which includes plans for a future California State University, Sacramento, and Sierra College campus.

LRE & Companies is currently reviewing letters of intent from additional tenants for the remaining retail spaces. The project is expected to be completed by the end of 2025, providing a vibrant new retail and hospitality hub for the community.

About LRE & Co.
LRE & Co. is a family-owned real estate development and construction company based in San Rafael, California. Since its founding in 1999, the company has established itself as a leader in commercial real estate, with a diverse portfolio that includes partnerships with national hotel brands, franchise restaurants, and innovative developments across Northern California and northwest Nevada. With a focus on agility, community impact, and a deep connection to its heritage, LRE & Co. remains committed to creating value for the communities it serves.
For more information, please visit https://lrecompanies.com or call (415) 491-1500.

CategoriesCommunity

2025: The Year of Experiences Redefining Real Estate and Hospitality

By LRE Companies,

In 2025, consumer preferences are shifting significantly, with a pronounced emphasis on experiences over material possessions. This evolution is reshaping industries, particularly commercial real estate, hospitality, and the culinary sector, as they adapt to meet the growing demand for immersive and communal experiences.

The Experiential Economy Takes Center Stage

The modern consumer, especially within Generation Z, is prioritizing sensory-rich experiences that offer personal fulfillment and social connection. This trend is evident in the increasing popularity of functional foods marketed as tools for optimization and self-care, as well as the normalization of non-alcoholic beverages among the sober-curious generation. Comfort foods are being redefined, with ‘chaos cakes’ and edible décor gaining traction. These developments highlight a broader cultural shift towards valuing experiences that engage multiple senses and provide a sense of community.

Implications for Commercial Real Estate and Hospitality

This experiential shift is driving significant changes in the commercial real estate and hospitality sectors:

  • Mixed-Use Developments: There’s a growing demand for spaces that seamlessly blend living, working, and leisure. Developments that integrate residential units with retail, dining, and entertainment options are becoming increasingly popular, catering to consumers’ desire for convenience and community.
  • Experiential Retail: Traditional retail spaces are evolving into immersive environments where consumers can engage with brands on a deeper level. This includes interactive showrooms, pop-up experiences, and venues that combine shopping with entertainment and dining.
  • Hospitality Innovations: Hotels and restaurants are focusing on creating unique, personalized experiences. This includes the rise of private, home-like accommodations that offer autonomy and informality, as well as dining experiences that tell a story or provide a cultural connection.

The Rise of Food-Centric Experiences

Culinary experiences are at the forefront of this experiential shift:

  • Gastronomic Adventures: There’s an increasing demand for unique dining settings, such as underwater restaurants or exotic locations, offering diners memorable and social media-worthy experiences.
  • Cultural and Story-Driven Cuisine: Diners are seeking deeper connections to their meals, favoring food that tells a story or reflects cultural heritage. This trend is leading to the popularity of restaurants that offer personal narratives behind their dishes.
  • Functional and Sustainable Foods: There’s a growing interest in foods that offer health benefits and are produced sustainably. This includes the rise of functional beverages, plant-based options, and locally sourced ingredients.

Supporting Statistics

Recent reports indicate that consumers are reallocating their spending towards experiences that offer value, sustainability, and cultural relevance. This shift is evident in the success of premium grocery brands and experiential dining options, which have become new ‘splurge’ items for aspirational consumers.

The global experiential market is projected to continue its growth trajectory, with sectors like experiential retail and hospitality innovations leading the way. This growth is driven by consumers’ increasing desire for personalized and meaningful experiences over material goods.

The year 2025 marks a pivotal moment where experiences eclipse material possessions in consumer priorities. For commercial real estate developers, this presents a unique opportunity to innovate and create spaces that cater to the experiential desires of modern consumers. By focusing on mixed-use developments, experiential retail, and food-centric experiences, developers can meet the evolving demands of the market and contribute to the creation of vibrant, community-focused environments.

Sources

Vogue Business – ‘6 Food Trends Fashion Needs to Know About in 2025’ https://www.voguebusiness.com/story/fashion/6-food-trends-fashion-needs-to-know-about-in-2025

Condé Nast Traveler – ‘The Biggest Travel Trends to Expect in 2025’ https://www.cntraveler.com/story/the-biggest-travel-trends-to-expect-in-2025

Food & Wine – ‘Restaurant Trends to Look Forward to in 2025, According to Chefs’ https://www.foodandwine.com/2025-restaurant-trends-chefs-8765609

BGSF – ‘2025 Real Estate Forecast: Key Opportunities for Commercial and Multifamily Properties’ https://www.bgsf.com/post/2025-real-estate-forecast-key-opportunities-for-commercial-and-multifamily-properties

CategoriesCommunity News & Blog

Wingstop Location Opens in Eureka, Inspires Overnight Campouts

By Dezmond Remington,

Excellent news, fried chicken lovers! Humboldt County’s first Wingstop opened today in Eureka — and it’s already packed to the brim.

Wingstop, a fast-food joint founded in 1994, has expanded aggressively. They’ve opened over 500 new locations worldwide the last two years and started the process of opening a Eureka location in 2023.

Located on Broadway street, it’s open from 11 a.m. to midnight every day.

At noon today, barely an hour after opening, every parking spot in the lot (which Wingstop shares with a new Starbucks, at 2411 Broadway Street) was filled and the line inside to order food was backed up almost to the door. Most customers were waiting anywhere from 20 minutes to 45 minutes for their orders, but everyone waiting outside said they expected that to be the case and they didn’t fault the staff for that.

For some eager Wingstop fanatics, the wait has been excruciating. One employee of a nearby business (who asked to be left unnamed) said she talked to people who had camped outside of the Wingstop overnight.

One customer waiting for his 20-piece boneless wing special, local man Reuben Davis, said he tried to eat at Wingstop every time he was out of town and he was excited when he heard there would be a location opening up in Eureka.

“It’s nice to have a fried chicken place that’s semi-decent,” Davis said. “It’s nice to have another option here.”

Kai Lund, another local waiting on 50 wings to share with their friends, said they moved up from Wingstop-heavy Southern California when they were younger. They were overjoyed when they heard one was coming to Eureka.

“It was like I got my childhood back,” Lund said.

Lund says the main thing they like about Wingstop is the quality of their boneless wings and their customer service.

The demand for Wingstop, at least during today’s frenzy, was overwhelming the delicate ecosystem of the Starbucks-Wingstop alliance. People were parking in any available space, legal or not, and were whipping through the Starbucks drive-through to get back on the street. A Starbucks employee coloring in a sign asking people not to do that wasn’t too mad, though.

“It’s Wingstop!” she said. “It’s Wingstop in Humboldt. People need it.”

CategoriesCommunity

Chipotle has arrived!

By Roger Gitlin The Triplicate,

The corner of the merging 101s at 9th Street is no longer a vacant lot.

LRE & Companies, Real Estate Development and Construction, with lots of employees’ smiles and happy faces, announces the opening of the Chipotle Mexican Grill in Crescent City

The City hosted a ribbon- cutting ceremony, Tuesday afternoon christening the official Grand Opening of Chipotle, Crescent City which joins 3400 other Chipotle(s)  across the United States and around the globe.

LRE CEO Akki Patel shared his enthusiasm when he stated, “ LRE &  Companies is committed to building strong communities through strategic partnerships with cities and iconic brands. We are excited to have developed this project which will not only bring fresh and convenient dining options to Crescent City and Del Norte residents but also contribute to the local economy by creating g jobs and attracting more foot traffic to the area.”

City Councilors, Mayor Blake Inscore, City Manager Eric Wier, Fire Chief Kevin Carey and other high-ranking staff inaugurated the “soft opening” in preparation for helping create a a new hub for visitors And residents alike.

Patel expressed his gratitude,  working closely with the City and Chipotle to “…create a space that positively impacts the local economy and community well-being. “

And the food items were pretty damn good, too.

CategoriesCommunity

Roseville Junction developers call for muralists, art to surround Fieldwork Brewing Co.

By Elise Fisher,

A rendering shows the planned Social Connection area of the new Roseville Junction development. Developers issued an open call for muralists to submit artwork that will surround the space. LRE & Co.

Developers of Roseville Junction, a future entertainment and eats “destination,” are looking for artists to paint murals under the theme of “the Vibrancy of Northern California.”

Open walls for murals will be on the sides of shipping containers that surround a beer garden and venue for food and beverage vendors, developers said in a news release. That area makes up the “Social Connection” space of Roseville Junction, which is set to be anchored by locally founded Fieldwork Brewing Company.

Developer LRE & Co. said muralists will have until Aug. 1 to submit their proposals or coordinate an in-person delivery by emailing info@lrecompanies.com. The winning artist is set to receive a stipend.

“We know there is a lot of talent in the region and we cannot wait to see what concepts we get back,” Akki Patel, LRE & Co. CEO, said in the release. “This space will be all about community, and there is no other way to celebrate that then through storytelling murals.”

Roseville Junction, at 290 Conference Center Drive, was designed to house pickleball courts, two hotels, restaurants and a music venue, all adjacent to the Westfield Galleria mall and Highway 65. Social Connection is also meant to host concerts, according to the news release.

Nine pickleball courts are set to open early next year, Electric Pickle’s second location, which will be accompanied by an indoor-outdoor bar and lawn space for gatherings.

Two hotels with a total capacity of 250 guests are planned to be added by Hyatt and Hyatt House Roseville in 2026, and project partners behind Social Connection are negotiating with bar operators to add a bar space to the Roseville Junction.

Set to open at the end of 2025, developers hope Social Connection’s 20,000-square-foot space will be surrounded by murals that act as a “colorful backdrop” to the community gathering area.

“We need an artist who can represent and tell the story of Northern California, Placer County and the City of Roseville through art,” Patel said in an email. “Our region is truly one of the best and most unique places to live and raise a family. It has a lot of history, and we want to showcase it through this art form.”

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San Rafael, CA 94903

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Get in touch

phone

(415) 491 – 1500

4302 Redwood Hwy Suite 200

San Rafael, CA 94903

email

info@lrecompanies.com

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about us

The LRE & Co is a family organization that has been in real estate development, construction and the food and beverage businesses since 1999. It has been present in major markets throughout northern California and northwest Nevada.

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