Conceptual rendering of LRE & Companies’ planned retail center in northeast Medford, Oregon. Design is preliminary and subject to change through final permitting. Rendering is illustrative and does not depict final materials, landscaping, signage or tenancy. Courtesy of LRE & Companies.
With nationally recognized restaurant brands planned for the project, the development advances toward building permits along a major Southern Oregon retail corridor serving Medford, White City and Eagle Point.
MEDFORD, Ore. — November 6, 2026 — LRE & Companies, a commercial real estate development firm specializing in hospitality, retail and restaurant properties, announced a significant milestone for its new retail development in northeast Medford, following approval from the City of Medford’s Site Plan and Architectural Commission (SPAC).
The approval advances the project into its next phase, with LRE & Companies now focused on finalizing construction plans, coordinating engineering requirements and progressing through the building permit process.
Located at 3521 Crater Lake Avenue, near the intersection of Crater Lake Highway (Highway 62) and Owen Drive, the development occupies a prominent position within one of northeast Medford’s established retail corridors. The location benefits from its proximity to Walmart Supercenter, Lowe’s and a concentration of national retailers, restaurants and service businesses that attract customers from across the Rogue Valley.
Highway 62 serves as a major commercial connection between Medford and communities to the northeast, including White City and Eagle Point. The corridor provides retailers with access to both neighborhood customers and a broader regional trade area, supporting everyday shopping, dining and service-related trips.The area’s commercial activity is supported by substantial vehicle traffic. Retail market data for the corridor identifies approximately 37,000 vehicles per day along Crater Lake Highway, reinforcing its position as an important regional retail destination.
Plans for the development have already attracted public attention following the identification of several nationally recognized restaurant concepts, including Chipotle Mexican Grill, Habit Burger & Grill and 7 Brew Coffee. The proposed Habit Burger & Grill would mark the brand’s first Rogue Valley location, adding a new dining option to the Southern Oregon market.
The development is designed to accommodate a complementary mix of restaurant, retail and neighborhood-serving businesses, with convenient access, shared parking and pedestrian connections intended to create an inviting and functional shopping environment.
“One of the things we look for when evaluating a development opportunity is whether the location serves more than just the immediate neighborhood,” said Akki Patel, CEO of LRE & Companies.
“Crater Lake Highway is a great example. You have established national retailers bringing customers to the area, strong daily traffic and an important connection to White City and Eagle Point. When you combine those fundamentals with the right mix of restaurants and neighborhood services, you have the opportunity to create something that serves the community and supports businesses for years to come.”
Patel added that reaching this stage represents an important step in bringing the project to fruition.
“Ground-up development requires patience, careful planning and collaboration. We appreciate the City of Medford’s engagement throughout the review process. With this significant milestone behind us, our team is focused on moving through the remaining permitting and construction-preparation work.”
LRE & Companies continues to engage with restaurant, retail and service operators interested in joining the development. The company sees an opportunity to introduce complementary businesses that serve local residents, regional shoppers and the surrounding employment base.
Construction timing and additional tenant announcements will be provided as the project advances through the remaining preconstruction milestones.